4/12/2023 0 Comments Zoominfo boolean search![]() We wouldn't be without it and nor would our clients. ZoomInfo is really a Buyer Intent tool and a competitor of the product that we use - Bombora. However, it does provide access to phone direct dial numbers (who does cold-calling anymore?!), email addresses and “other essential prospecting intelligence you won’t find elsewhere”.īuyer Intent: Where ZoomInfo Shines Over LinkedIn professional certifications and accoladesĪs you can see, it’s not as advanced as LinkedIn’s Account Overview and Insights features in this regard.Zoom Info provides detailed information about: Buyer interest (according to their activity).The alerts feature helps you ensure you never miss a sales trigger, with both account and lead alerts. This tool is packed with maps, graphs and charts to help you quickly identify key sales triggers within target accounts, including: Leads are placed in tiers according to their seniority. This provides an at-a-glance view of where your existing leads and recommended leads “sit” within the buying circle of any account you search for. In brief, here’s what you will find on LinkedIn Sales Navigator vs Zoominfo: If you’re not already using the Insights tool, you can find out more about all the powerful Insights features in this blog: Why Sellers and Marketers Will Love LinkedIn Sales navigator’s New Account Overview For Their Account Based Activities. While we don’t believe that ZoomInfo will ever replace LinkedIn Sales Navigator (more on that below), it does share similar features to those that you would find within the Account Overview and Growth Insights tools. ZoomInfo And The Overlap With LinkedIn Sales Navigator With these features, it’s certainly an attractive tool and one that has turned many heads! Relationship Intelligence that provides an at-a-glance visualisation of previous engagements and an engagement score with a prospect.Conversation Intelligence that highlights the critical insights gathered from analysing conversations betweens sales and prospects (whether that’s by email, meeting or calls).Buyer intent data that enables you to discover who is researching topics related to your business.Contact and company data that can be cross-referenced against 300 attributes to help you find out who’s who in the ever-growing B2B buying circle.ZoomInfo has a very decent tool stack for sales professionals, offering: Here’s what ZoomInfo offers, where the overlaps have caused the “ZoomInfo vs LinkedIn Sales Navigator” searches and why we believe it’s more of a compliment to LinkedIn Sales Navigator than a versus option. ZoomInfo promises to cross-reference over 300 attributes within a company to “find out who’s who in your market” and, with so much readily available information promised, it’s not surprising that we’ve recently been fielding questions about the difference between the two platforms.īut while they share some overlaps (as we’ll see), they’re not really alternatives. Platforms like ZoomInfo has been growing and gaining popularity as more businesses add intent data into their marketing strategies. LinkedIn Sales Navigator is often the tool that rolls off people’s lips when you mention B2B sales prospecting research solutions but lately there’s been a contender that’s getting people Googling with the versus comparison - ZoomInfo.
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